Peningkatan Pengetahuan Petani Madu tentang Pemasaran Digital melalui Pengembangan Website E-Commerce KTH Sadar Tani Muda Desa Bojongmurni

Pesalmen Butarbutar; Noviana Yuliawati; Arina Destyana; Bima Yeremia Hutahaean; Muhammad Sidiq Haryadi Sutisna; Ribka Wahyuni Simarmata; Agief Julio Pratama; M. Iqbal Nurulhaq; Tri Budiarto; Widya Hasian Situmeang; Ratih Kemala Dewi; Restu Puji Mumpuni; Edi Wiraguna

doi:10.61132/bumi.v3i3.808

Authors

Pesalmen Butarbutar Institut Pertanian Bogor
Noviana Yuliawati Institut Pertanian Bogor
Arina Destyana Institut Pertanian Bogor
Bima Yeremia Hutahaean Institut Pertanian Bogor
Muhammad Sidiq Haryadi Sutisna Institut Pertanian Bogor
Ribka Wahyuni Simarmata Institut Pertanian Bogor
Agief Julio Pratama Institut Pertanian Bogor
M. Iqbal Nurulhaq Institut Pertanian Bogor
Tri Budiarto Institut Pertanian Bogor
Widya Hasian Situmeang Institut Pertanian Bogor
Ratih Kemala Dewi Institut Pertanian Bogor
Restu Puji Mumpuni Institut Pertanian Bogor
Edi Wiraguna Institut Pertanian Bogor

DOI:

https://doi.org/10.61132/bumi.v3i3.808

Keywords:

Digital marketing, E-commerce, Honey farmers, KTH Sadar Tani Muda, Website

Abstract

Digital marketing has become a crucial solution for honey farmers to boost sales and expand their market reach. This community service activity aims to enhance the knowledge of honey farmers in the KTH Sadar Tani Muda group regarding the use of e-commerce websites for honey product marketing. The methods employed include training, mentoring, and the development of a simple e-commerce platform-based website. The results indicate a significant improvement in farmers' understanding of digital marketing benefits, e-commerce features, and independent product content management. Additionally, the developed website has enhanced the online visibility of honey products. The impact of this initiative extends beyond increased sales, opening broader marketing opportunities. This activity is expected to serve as a model for other farmer groups in adopting digital technology for business development

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