Pengaruh Penggunaan Keywords Pada Penamaan Listing Airbnb Terhadap Tingkat Popularitas Di Kota Bangkok

Andy Hermawan; Fatika Rahma Sanjaya; Gregorius Aldo Primantono; Muhammad Syahirul Alim

doi:10.61132/neptunus.v2i3.179

Authors

Andy Hermawan Universitas Indraprasta PGRI
Fatika Rahma Sanjaya Purwadhika Digital Technology School Jakarta
Gregorius Aldo Primantono Purwadhika Digital Technology School Jakarta
Muhammad Syahirul Alim Purwadhika Digital Technology School Jakarta

DOI:

https://doi.org/10.61132/neptunus.v2i3.179

Keywords:

Airbnb, Bangkok, Chi-Square Test, Keyword Usage, Listing Popularity

Abstract

This study aims to explore the impact of keyword usage in Airbnb listing names on their popularity in Bangkok. Using regular expression (re) and tokenization methods, we identified the top 100 keywords from the listing name column. These keywords were then categorized based on business knowledge. Subsequently, the relationship between keyword usage and popularity was analyzed using the chi-square test, with popularity measured by the number of reviews in the last 12 months. The data used were sourced from Open Data Airbnb and underwent data cleaning and exploratory data analysis (EDA). The results of this study are expected to provide insights for Airbnb hosts to enhance the appeal of their listings through effective naming strategies.

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